About Us

Here at Swiss Watch Specialist we only retail items of genuine high quality, ran by watch enthusiasts we work of the principle that we will only list something that we would wear ourselves.  All items come with 14 day no quibble returns policy, meaning if you don't like the item or change your mind just contact us and we will organise a return.  Although we typically deal with Rolex and are known in Dorset for being a local specialist we are now working with a wider range of brands all available on our website.  If you are looking for something specific that isn't listed please get in touch as we can often source items on request from our large network of retailers. 


Our Founder: James Augusti


The Swiss Watch Specialist was founded by James Augusti back in 2015 offering high quality watches for affordable prices.  James identified a gap in the market for offering a bespoke personal service for customers who were looking to buy, sell or trade their luxury watches.  Specialising in high end brands such as Rolex, IWC and Omega James managed to build up a strong local client base in the Bournemouth area.

The problem James identified was that a lot of people wanted a better price than maybe they were able to get locally but were not fully comfortable with dealing with an online retailer and having to send away their watch due to fear of loss of damage so being local and being able to visit customers at locations of their choice provided a better solution for customers.  Furthermore another problem with sending away watches seemed to be the delay in customers getting paid for their item, whereby we had the ability to do it instantly.

As James was offering to both buy and sell these items, typically he would be left with a large amount of trade stock, so in order to help grow the business he began selling many of the items on Ebay gaining strong feedback from customers both in the UK and Internationally who benefited from receiving high quality items often at very low prices.  

As the business became more popular James began to work with several local retailers who are now a part of our trade network allowing us to source brands and models based on the customers requirements.  We also created a service network whereby we could promptly have a watch serviced or cleaned upon request.

The next and inevitable step was moving the business online in 2017 whereby customers are able to make direct purchases via our website Swiss Watch Specialist.  

Although we have a website for our stock held in Ferndown, Dorset we still aim to offer the same personal service to all of our new and existing clients whether they are looking to buy, sell or trade their watch.  We run our business the same way James did when it was all done face to face, meaning we will pay faster than anyone in the industry.  Also we organise safe, fast and secure couriers on watches we take in meaning our customers don't need to worry.

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